Rocking M Cattle Company

Established as a multi-generational ranch, the family transitioned to specializing in Texas Longhorn cattle in 2007 after facing challenges in the commercial cattle market. Their deep roots in the beef and livestock industry span several decades, making them a well-known entity in the region.

The ranch emphasizes a self-contained and efficient operation, focusing on the balanced, multi-trait Texas Longhorn. They prioritize genetics, horn size, and color, but maintain a holistic approach to cattle selection, ensuring that multiple traits are considered rather than focusing solely on horn length. The philosophy underscores that while horns are important, they are not the sole factor in breeding decisions.

The ranch offers a variety of products including beef sold in halves, wholes, and value packs, as well as USDA processed individual cuts. Additionally, they provide Longhorn-related products such as heads, hides, horns, and leather goods. The ranch values customer relationships and strives to meet the unique needs of their buyers.